Yahoo Publisher Network (YPN) is Shutting Down

Just received email from Yahoo announcing they are shutting down Yahoo Publisher Network by the end of April 2010.

Not really too surprising since it never did very well for many publishers compared to Google Adsense and never got out of Beta after several years in beta.

Some of their policies were also odd such as when they both emailed and called making us stop using the YPN Ad Targeting Tool where I was able to accurately target YPN ads to the right category based on both the domain name and site content.

The representative we spoke to said YPN did not like the way I was using it (but gave no real explanation after asking her for the reason many times) even though I was usng the ad targeting tool exactly as intended with 100% genuine ad targeting.

Funny thing is I always suspected YPN actually did not truly want completely accurate ad targeting since YPN allegedly had limited ad inventory in several important or niche categories. However, the ad targeting tool forced those ads where there may have been low inventory. Now I am thinking my guess about that was actually correct. LOL.