Traffic/Revenue Doesn’t Matter in High Value Sales

A question we have always wondered about is why at Flippa.com it seems buyers place great value on website traffic and revenue stats, with little if any intrinsic value for the domain-name itself?

However, with the just announced big sale by Rick Schwartz (DomainKing) for 4 million dollars plus stock for the two domains property.com and properties.com, their traffic and income was in all likelihood not a factor in the sale.

In fact, that issue was probably not even discussed, let alone a real consideration with the offer and purchase. Obviously, properties.com and property.com traffic/income was insignificant vs the very high sale price.

Go-here for traffic quality advocate

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