Traffic/Revenue Doesn’t Matter in High Value Sales

A question we have always wondered about is why at it seems buyers place great value on website traffic and revenue stats, with little if any intrinsic value for the domain-name itself?

However, with the just announced big sale by Rick Schwartz (DomainKing) for 4 million dollars plus stock for the two domains and, their traffic and income was in all likelihood not a factor in the sale.

In fact, that issue was probably not even discussed, let alone a real consideration with the offer and purchase. Obviously, and traffic/income was insignificant vs the very high sale price.

Go-here for traffic quality advocate

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