The Secret Identifying an End-User vs a Domainer

A “domainer” is a person or business who invests or trades in domains with the goal of reselling them for a profit, flipping them, or buys domain names mostly to park them with a domain parking firm running so called “Pay-Per-Click” advertisements on the web-pages with generating income (getting paid when a visitor clicks on ads on the page) in mind. Some domainers are also developers in the sense they develop a number of so called “minisites” which are small websites (often 5 web-pages or less).

A major intent with minisites is also to receive PPC income (typically from Yahoo or Adsense ads appearing in the pages), or from Affiliate program sales. However, some minisites may also offer various products and services for sale, often accompanied by advertising. Sometimes the minisite may be developed to help enhance the value of its corresponding domain name and bring traffic to it since it has been developed and may be listed well in the search-engines as a result of development and search engine optimization (SEO) work.

An end-user is much more likely to pay a significantly greater price for your domain vs much lower price offers you will get from domainers. That is to be expected since the end-user buyer is much more serious about putting the domain name to good commercial use compared to a typical domain-name investor or domain speculator.

Now for the secret to being able to successfully say with good accuracy the sales inquiry you received is from an end-user vs a domainer. The obvious way to figure it out is what is commonly done such as “googling” the persons name or email address and looking for other clues involving the identity of the person who has inquired. Those methods may or may not work well and often are unreliable.

The secret we have discovered over the years follows Occam’s Razor theory in that sometines the most simple answer is the correct answer. For more on Occam’s Razor please visit Occam’s Organization. So our secret is a true end-user will rarely if ever ask questions such as how much traffic or how many visitors does the domain or website get? What is its revenue? Where do the site visitors come from? Does it get typein traffic? How consistent is the site traffic? etc…

If you get questions like that it is quite likely you are dealing with a domainer or domain investor. If those question are not asked it is real likely the inquring party is a true end-user, who will in all likelihood be prepared to pay substantially more for your domain name or website vs the average domainer.

As to why it matters that much to know you are dealing with an end-user, it’s based mostly on the fact an end-user buyer is significantly more likely to pay far more money vs a domain name investor. That more than likely scenario is to be expected since the domainer wants to buy at or near a wholesale pricing level compared to the retail price range end user buyers often are willing to pay. That variation makes a major difference in the domain/website selling or not selling and in its final sales price .