Your Own Advertising Network & Keep All Income

Of course, we badly need good alternatives to Google® and Yahoo!® with the best and possibly the only viable option at this time being selling ad space yourself via your our own in-house Advertising Network. A major benefit from running your own advertising network is you keep 100% of the revenue.

Frank Schilling had a very nice Advertising Network of his own running on his domain names but I believe it was deactivated last year for some odd reason. I can only guess as to why.

We would like to install an ad network almost exactly the way Frank’s network worked on all our sites but having lots of difficulty getting it programmed after considerable time and effort.

The problem is the programmers we were trying to hire for the work were simply not capable of doing the job. Therefore, we would really appreciate finding out who the programmer was who programmed Frank’s old advertising network? We have spent considerable time in search of Frank’s Ad Network programmer, including a number of posts about it on Twitter and Facebook but no success. Does anyone know the programmers name or contact information?

P.S. As an interesting side note to demonstrate the major players are trying to improve their own domains and traffic (as small site developers and domain owners are too) we just noticed Fabulous.com (who is a major player with the PPC firms) is both surprisingly and mysteriously using a competitors platform and ad feed on a domain (I imagine far more names than just the one we stumbled on today).

Fabulous is using WhyPark.com (at least with the domain name we noticed today) which is owned by an arch-rival of Fabulous named Parked.com. Isn’t it interesting that Fabulous would use a competitors program instead of their own system!

FYI, the Fabulous.com domain name we are reporting on (which as of today’s date was on the WhyPark.com platform) is registered to FABULOUS.COM PTY LTD.

Any comments you have about website advertising and ad serving networks will be appreciated. Thank you.

Ironic as websites get better, revenue can decline

It has been asked on the domain name forums about improved ways to make money from mini-sites and other websites, including blogs and forums, such as WordPress blogs for example.

One reason that is asked is because domainers who run blogs or forum boards typically encounter extremely poor results as far as advertising revenue is concerned. It has been widely reported blogs and forums have “ad click rates” of 0.01% or lower, which is dramatically less than most all other website categories. A lower “CTR” normally results in lower revenue.

There appears to be very little that can be done to improve the dismal revenue for blogs/forums because of content issues. What we mean by that is obviously folks who operate blogs and forums want to do a quality job and get considerable valuable content to make their site better and result in a good visitor experience.

With that said, the main issue is quite ironic because the better the blog or forum is as far as good content is concerned the worse the revenue tends to be. As the owner adds more and more nice content he/she will see their PPC (pay-per-click) revenue constantly on the decline. So quite ironically the better job being done ends-up with less income from website ads.

Why does that scenario happen? In our opinion the primary reason is visitors tend to get seriously ‘distracted’ by the content. The more content they see and the better the content is as far as informative or entertaining value goes the visitors will be much more inclined to read the posts but end-up paying little if any attention to the advertising and marketing on the pages (which is usually there to pay the bills).

That situation is a most unfortunate position for the web site owner to be in and is contrary to the goal of providing valuable information to the site visitors, which of course is incredibly ironic.

P.S. The above odd scenario is also typical with non-blog and non-forum websites too. If anyone reading this knows of possible solutions or has some suggestions on ways to solve this problem they are invited to post a comment.