Poor Job with PPC Keyword Optmization

It’s hard to understand why a well known and large domain name parking firm like DomainSponsor.com appears unable to do a consistently good job with its keyword targeting of their PPC ads. Making money from the parked domain being discussed below would be extremely difficult, unless a better jon was done.

For example, the domain CausesOfMeningitis.com, which has these two important keywords in it “causes” and “meningitis” is clearly about spinal meningitis and obviously about nothing else but meningitis disease. So why in the world would just 1 of the 18 PPC ads on the page be related to meningitis?

In fact, out of the 18 pay-per-click ads only 2 are health and disease related. Ironically, domainsponsor.com in the past has been widely recognized by domainers as doing a better than average job with good automatic optimization of parked domains based on the keywords in the domain name.

meningitis
chrons disease
email marketing
online checking account
view credit report
medicare
auto accident lawyer
time warner cable
phone service
used truck
fashion design school
car insurance
cheap flights
used cars for sale
high speed internet service
satellite television
suv
cell phone register

Nobody on The Road… Nobody on The Beach…

Written by Frank Schilling

There is something about the end of summer that feels so very similar every year. The end of summer, of fun and frivolity always comes at the same time and echoes, like the lyrics from a Don Henley song. Aptly named “Labor Day” is like a starter’s pistol at a collective social race that has been programmed to begin through years of grade-school, college and university. Everyone around the world does it. Fighting the urge to be productive in September is like swimming against an unstoppable tide of human behavior.

A different more fearful tide of behavior continues to play out before us. People have come to the realization that the economies of the World are poised to get worse before they get better. Apparently printing more money to paper-over problems doesn’t work! I certainly believe that to be the case. Much of our economy today is powered by the Ponzi-scheme of government dollars recycled to the private sector, then recycled back to government. We have America, Greece, Portugal, Spain and others on food stamps. There are 20 million people in the US working for the Government, basically paying no tax. A government employee’s tax bill is just a return of cash back to those productive members of society who gave it to them in the first place. We have millions more on government social security and Medicare – all draining the system – taking more than they contribute. This is playing out in Europe, in America… everywhere.

I believe the US is facing difficulties, orders of magnitude greater than its recent financial downgrade. I noticed it in Malibu of all places, where for the first time I saw not only a dead-head sticker on a Cadillac, but also men, holding signs, begging for cash, at Cross-Creek and PCH (a celebrity studded shopping district North of LA)! There were many more regular-looking people and even women standing on corners throughout Los Angeles (not just the usual corners) with “need-help” signs in hand. The usual corners near freeway ramps had many more people standing on them, begging. Storefronts were closed and some stores had downsized even on Rodeo Drive.

here is a strange inflation and parallel deflation occurring. Certain people are charging more for goods and services and chalking it up to inflation, while earnings fall or disappear for the industry in which they participate. Millions of people like you and I have not come to terms with the difficulty ahead, wrongly thinking things will soon get better. There is a great re-organization upon us where whole industries are going away. Cash is being printed by governments to prop up unsustainable routines which just shouldn’t exist anymore. The no-confidence vote of the world’s productive members of society is reflected in the price of gold which has soared since I suggested you buy some back in 2004. Those who followed my lead nearly quintupled their money.

Gold will be 3500 – 6000 an ounce in a few years – either that or it will stay at 2000 and the DOW will fall to 5000. You can diarize that remark as you did my last. Gold of course is just another human behavior which men fight at their peril. Just a shiny metal without an intrinsic use… just like the tide of back to school, back to work mindset… and just like the rush for .com names which work just as well as .nets .info’s and .whateveryouwant. To return things to a domain context, no amount of new TLD’s are going to diminish the value of the human behavior gold standard – .com .. used.cars will not knock 20k in value off usedcars.com. It will increase the value of usedcars.com and set a permanent floor to its value. Make those words as you did my gold remarks in 2004, fight them at your peril.

Millions will be made and lost in the New TLD casino, on both sides of the table. We are creating a machine to enrich strangers, with a nebulous and unknown outcome for the participant. Most at the table agree it’s better to have tried and lost than to never have tried at all. I am not 100% sure I have the right answer for you, but it could be that the biggest winners at the new TLD table are those who buy the best SLD’s in each space. One recurring theme of all namespaces is that a TLD is only as good as the best SLD’s in it. If you buy the best second level names in each space you can do better than the registry itself. The .COM space is a good example. The top 10 million generic domain names in .com are worth more than Verisign. Only 5-10% of all the names registered in .COM are generic or meaningful in any way whatsoever.

Newer spaces such as .INFO have seen even fewer good names with perhaps 1% of the .INFO space being worthwhile to anyone whatsoever. I could see just a few thousand good names per string in almost all new TLDs – a collective few million worth anything whatsoever to anyone.. and the demand fall-off being almost TOTAL after that.. Unlike .com which has “some” low dollar demand for $250 multiword strings, there will be ZERO demand for longer strings in new extensions. Better to be the registrant of the best SLDs than to embrace the clerical misery and competitive marketing-hell of running the registry itself. Only the deepest pocketed and most brave should walk down this college fraternity hazing gauntlet or roll the dice at this table of monsterous uncertainty.

The Internet Traffic business is at its annual low as I write these words. People are gone fishing and the economy’s ad dollars sit on the shelf in-wait, soon to be applied to dormant adwords accounts. The back to school rush will see millions of new, refurbished and toolbar-free laptops fire up in unison. Type-in traffic will spike. Ad dollars will spike. We will build to a crest through January, propelled higher by the Black-Friday shopping season. It all kicks off with Labor Day and we will be there soon enough.

My hope is that the upstream ad-marketplaces (Yahoo and Google) will redistribute those returning dollars, pari-pasu, to the “partners” in the syndication engine-room, who are helping to move the ship forward. If they decide to skim off the top to “make their quarter” at the expense of those assisting below, I see genuine discord for the ad-marketplaces and difficulty keeping traffic next year. Like an abused spouse, Tina is two blows from stepping out of the limo and walking away from Ike once and for all. If the upstreams reap all the returning autumn gains at the syndication channel’s expense, I see platform abandonment ahead. I’ve heard it from too many partners and in too many quarters for this not to be the case.

More than in previous years, this is a season to be the squirrel – to gather nuts for the cold winter ahead. It’s a great autumn to “take the deal” and build a cash cushion to see you through in case this winter and the economy are colder than in previous years. I am advocating that all our partners save more of their earnings and build as big a cushion as they can muster. Higher renewal fees for .com names in January will bring discontentment in February as registrant margins get squeezed. Upstream partners will need to recalibrate their payouts to those partners doing the lifting downstream to compensate for the name renewal price increases, or risk losing their partners to alternative and unorthodox monetization implementations promising more revenues.

I expect that “pressure to pay more” on upstream ad markets will intensify because of the new TLD process. That process will put negative pressure on existing SLD name sales, which have been a crutch for low PPC rates over the past 2 years. Early next year, name buyers will wrongly question the value of existing .com/.net names against a barrage of press extolling the virtues and vices of new TLDs. The trifecta of a more difficult economy, lower traffic revenues from the Verisign price increase and lower name-sales due to the sideshow of the new-tld process will cause pressure on re-sales. It would be an Orwellian Animal-Farm moment to see Google and Yahoo crushing the numbers this February as the domain-industry plays the role of the horse in the engine room, turning the wheel for less and less revenue. I just don’t see that working any longer. So the takeaway for you all is to sell more of everything NOW and save it, then have that cushion so you can buy some courage to change partners or try unorthodox methods if you need to next March.

Despite that gloomy prognostication of what could come I remain hopeful that we have seen the collective low for traffic payments in 2011. The market and fixed expense reality simply dictates that type-in-traffic is worth more, and it is not equitable that any middleman takes a majority of a product which is produced. There are flat-rate shops buying traffic at higher levels. Walmart is a buyer. Target is buying traffic directly during the Black-Friday period. It’s a short curve of logic for those monster retailers to buy that traffic all year long. Walmart buys everything from Sundried Cranberry snacks and Garden hose directly through their buying center in Bentonville. I have been there and have seen that process in-action when I sold Walmart video game joysticks and gamepads 15 years ago. It is illogical that domainers wouldn’t eventually line-up at this same location with blocks of tens or hundreds of millions of unique monthly visits, if the existing paid-search marketplaces get so greedy that the model of selling to those marketplaces becomes unsustainable.

In the end, the method which we use to implement domain name type-in traffic is not under our control. Upstream traffic marketplaces need to decide how much volatility they want to tolerate in their keyword marketplaces and how much value they ascribe to it. A healthy channel simply dictates that those who generate the traffic, need to ride along in the success, otherwise the market becomes volatile and ultimately, undone.

20k visits but revenue so low can’t buy a Starbucks!

Since the start of the major decline in parking page revenue over the past 4 years or so there have been several examples of poor performance from some major players. However, the current performance of a relatively obscure provider with a big company behind them is almost impossible to believe the stats could be true!

For example, look at the stats in the screenshot below, keeping in mind the incredibly bad stats are coming from several high quality websites, with more than 70% direct navigation (typeins), from mostly US traffic. The traffic was from ads placed on several high value websites, including a few health and wellness sites with very valuable well targeted domains, plus a popular social media site which gets substantial typein traffic.

With substantial and nicely targeted quality traffic of almost 20,000 visitors over the past 6-days the ads on those websites did not even earn enough money to buy a single cup of Starbucks coffee. Isn’t that amazing! Needless to say, of course the ads have now all been removed.

Eric Borgos Interview by Michael Cyger

We can highly recommend this interesting and educational interview with Eric Borgos conducted by DomainSherpa.com and expert interviewer Michael Cyger: Eric Borgos interview

In 1994 Katie Couric Didn’t Know About Internet

Back in 1994 people like Katie Couric had a hard time understanding or explaining what the Internet was!

The Saga of Nonsensical Traffic Quality Scores

One of the causes of the big PPC revenue declines appears to be Bing.com with their nonsensical TQ scores, i.e, my Parked.com/Bing TQ score recently fell off the cliff going from an 8 to 1 in a week even though traffic and domains stayed basically the same. My TQ scores have most aways been much better than a very poor 1 and in fact for a while under Yahoo last year TQ hovered at the 9/10 level for some time but now (a few eeks ago) the names and traffic are basically the same but we are at an impossible TQ-1 score.

Support claims Bing looks closer at conversions vs Yahoo but that makes little sense since why would the same traffic from the same names convert so poorly, especially since there are lots of typeins from good keywords. Makes no sense. If these wild gyrations continue and we stay at a level-1 we may be moving my traffic names away from Parked/Bing, which I do not really want to do since the system is extremely good (IMO, the best) in other ways.

However, we really can’t take the TQ BS any longer and am ready to throw in the towel on it. If I did not know my TQ was in fact good it would be easier to accept but I know the truth and my traffic is not anywhere near a ridiculous 1 score.

Interestingly, I wrote the above several weeks ago when I was discussing with parked.com support the absurd claim by Bing that my website traffic quality was only at a level of one. I forgot to post it here at the time but my memory has been now jogged in that I see my TQ score has skyrocketed to the 7 level. That is somewhat reasonable but still a little low since I believe my true TQ should be roughly an 8 or 9, but still an amazing improvement in the TQ achieved by basically the same domains.

The first graph shows the TQ score published by parked.com on Dec 8 2010. The next chart is the TQ score reported by parked.com on Jan 3 2011. FYI, the last 3 date points on the first chart correspond to the first 3 date points on the next graph.

Keep in mind, the traffic and parked domains were basically the same during the entire time frame covered by both TQ charts so the obvious question is how could the TQ fluctuate so wildly? Obviously it can’t. It must be a screw-up by someone, possibly bing.com?

Phone Calls can be an Affiliate Program Negative

For some odd reason the potential phone call which in all likelihood can end-up losing your affiliate referral revenue has rarely been talked about in the past. Not sure why since it’s believed to be a big negative.

I believe a good percentage of potential buyers will pick up the phone and call the sellers toll-free number for more information and when they do that your chance of getting credit for the sale becomes very low. That is especially true with higher priced products and services, where the prospective buyer is much more inclined to call before spending significant money.

He or she may be wondering if it’s a legitimate business and curious to see if a live person answers the phone. Your potential buyer may also be thinking they can get a better deal by calling, and there are other reasons they are likely to pick up the phone instead of using the online contact form or order form (which contains a cookie and tracking ID), such as a desire to authenticate the company, product or service, including frequently wanting to ask questions about the product or offer before ordering it.

When potential buyers call the sellers number, orders are often taken right away over the phone. Or a little later the buyer may be sent an email with an ordering link (not related to you as the publisher), so credit to you as the referral source can easily be lost, thus preventing you from getting credit for the sale.

As a side note, some years ago we believed we had far more referrals than our reports indicated. Therefore, we called seller ourselves and asked how they handled phone calls as far as credit to us as the referral source is concerned. We were told “don’t worry, we always ask how they got our number – so you get credited for the sale.”

Not surprisingly, that turned-out to be false since the next day we called the 800 number on the sellers website and said we wanted to place an order. We actually placed the phone order and at no time during the entire process did anyone ask how we got the number, so receiving credit was impossible.

In fact, the phone call issue is a major reason we have always been somewhat negative about joining affiliate programs. Unless someone can figure out a way to get around this negative issue we will stay negative on affiliate programs (at least regarding higher priced products). I see no good way to avoid this issue beyond getting your own assigned phone number but seriously doubt the product/service provider will agree to assign a special phone number to a new affiliate to better track the referrals.

Product Authentication

How Erica Became Millioniare & Retired at age 26

For several years we had our web-hosting with Erica Douglass at her old hosting firm. We were one of her first hosting customers. After she sold the hosting business (for I believe over a million dollars) we moved on to a new webhost and later learned Erica started a consulting business at a new website erica.biz.

We normally do not promote other websites here but since we feel Erica has lots of knowledge on making online-money we are posting a few YouTube videos she has made about achieving online success.

Erica Douglass of erica.biz talks about how she became a millioniare and retired at age 26:

Exclusive consulting offer from Erica Douglass of erica.biz:

Erica Douglass picture:

Follow Me on Twitter can have Interesting Benefits

Unfortunately, I was a late-starter with twitter.com since I did not really start using it until earlier this year, and even more recently started doing more than occasional tweets.

In the past I did not fully realize the great power and potential of Twitter. Twitter is also an extremely interesting way to get some free publicity for your websites or web-pages, in addition to its main purpose which I think (but not positive) is simply talking about news events, or saying what you are doing today, or what you have done lately.

Some recently discovered hands-on marketing advice I can give you is that it’s probably best if you extracted some interesting and helpful content from your web site and posted it as a tweet, instead of simply announcing your site and posting a link to the URL.

More advice is that you post to your Facebook page a link to your Twitter account so people can start following you and also put up a graphical link to Twitter on any relevant websites you have access to, similar to the Follow-Me-on-Twitter image below.

One more thing is I ask you to please go to @webtrading or click-on the picture below to Follow-Me-on-Twitter now. Thank you!

Are Yahoo Traffic Quality Scores Nonsensical?

Yahoo! is a major advertising feed provider for a few well known domain name parking firms. Domains which are not active websites are usually parked so the domain-name owner gets an opportunity to earn revenue from pay-per-click ads which appear on the pages which are parked.

One of the larger and best domain parking firms is Parked.com, who reports by way of a graphical line chart viewable on the clients dashboard page showing their web-page visitor traffic quality scoring.

Even since the Yahoo feed traffic scores were openly disclosed we have always thought the scores made little sense and seemed nonsensical since the scores fluctuate a lot even though the parked domains and their visitor traffic stays basically the same.

In the past (again with about the same quality traffic) our score has ranged from a very low 1 and all the way up to a consistent 9 or 10, with 10 being the highest possible score, and has held as a 9 or 10 for  long time periods. Here is our most recent quality score report according to Yahoo! which covers the last nine quality score iterations:

2.5 – 3.0 – 0 – 0 – 6.0 – 1.0 – 1.0 – 5.5 – 7.0

In our opinion, it appears to be virtually impossible for such wild fluctuations to take place. In fact, the visitor quality scores almost appear like random numbers, keeping in mind the parked domains and their combined traffic are basically the same for the entire reporting period. What do you think?

Business Success Advice from Bob Parsons

Just ran across an excellent video presentation by Bob Parsons (GoDaddy) about how to be successful in business. It’s really worth a look, espcially Bob’s interesting advice about never answering your own phone!

101-years ago a Trader Showed His Greatness

The best stocks and commodities trader of all-time was without a doubt Mr. W.D. Gann, who certainly had the most interesting and mystical trading method too. This was reported about Mr Gann by the Ticker Magazine more than 100-years ago in the year 1909. During the summer of 1909 Willima D. Gann predicted the September Wheat contract trading on the Chicago Board of Trade would sell at a price of $1.20. This meant t it must touch $1.20 price before the end of the month of September. At 12:00 Chicago time, on September 30th (the last day) Sept Wheat futures was selling under $1.08, and it looked as though Gann;s prediction would not be fulfilled.

Mr. Gann said, ‘If it does not touch $1.20 by the close of the market it will prove that there is something wrong with my whole method of calculation. I do not care what the price is now, it must go there.’ It’s now history September Wheat surprised the whole country by selling at exactly $1.20 and no higher in the very last hour of trading, with its closing price being exactly $1.20”

So much for what Mr. Gann has said and done as evidenced by himself and others. Now as to what demonstrations have taken place before our representative: During the month of October, 1909, in 25 trading days, W.D. Gann made in the presence of our representative 286 trades in various stocks, on both the long and short side of the market. 264 of these transactions resulted in profits, with just 22 losses.

The capital with which he operated was doubled ten times, so that at the end of the month he had one thousand percent of his original margin. In our presence Mr. Gann sold US Steel common short at 94-7/8, saying it would not go to 95. It did not. On a drive which occurred during the week ending October 29, Mr. Gann bought Steel common at 86-1/4, saying it would not go to 86. The lowest it sold was 86-1/3.

We have seen him give in one day sixteen successive orders in the same stock, eight of which turned out to be at either the top or the bottom eighth of that particular swing. The above we can positively verify. Such performances as these, coupled with the foregoing, are probably unparalleled in the history of the Street.

James R. Koene said, “The man who is right six times out of ten will make a fortune.” He is a trader who, without any attempt to make a showing, for he did not know the results were to be published, established a record of over ninety-two percent profitable trades. Mr. Gann has refused to disclose his method at any price, but to those scientifically inclined he has unquestionably added to the stock of Wall Street knowledge and pointed out infinite trading and investment possibilities.

The complete William D. Gann article and other Gann articles are located here

Yahoo Publisher Network (YPN) is Shutting Down

Just received email from Yahoo announcing they are shutting down Yahoo Publisher Network by the end of April 2010.

Not really too surprising since it never did very well for many publishers compared to Google Adsense and never got out of Beta after several years in beta.

Some of their policies were also odd such as when they both emailed and called making us stop using the YPN Ad Targeting Tool where I was able to accurately target YPN ads to the right category based on both the domain name and site content.

The representative we spoke to said YPN did not like the way I was using it (but gave no real explanation after asking her for the reason many times) even though I was usng the ad targeting tool exactly as intended with 100% genuine ad targeting.

Funny thing is I always suspected YPN actually did not truly want completely accurate ad targeting since YPN allegedly had limited ad inventory in several important or niche categories. However, the ad targeting tool forced those ads where there may have been low inventory. Now I am thinking my guess about that was actually correct. LOL.

Time Duration Secrets to Profitable Day Trading

According to our extensive hands-on futures market research, most successful day-trades last about 7-minutes. That assumes the trader is using a reasonable profit objective and exiting the trade as his profit target is hit.

Most losing day trades last approximately 45-minutes on average, when the trader finally exits out of the losing trade. That’s because the trader relies on hope once he sees the trade losing money. The trader hangs-on to the losing trade position relying on hope the market will change trend and turn in his favor. However, eventually the equity loss becomes too large which finally forces the trader to exit the trade and take a big loss rather than possibly lose even more money by hanging on even longer.

Are you wondering how this little known information can help you trade the markets profitably? The short answer is at the end of 7-minutes in the trade you might consider getting out regardless of the fact your profit target was not hit or you have a loss at that time, keeping in mind the more past 7-minutes it goes the less likely the trade will be a winner.

Insights For Search Predicts Real Estate Collapse

In the past we have posted several times about how financial market traders can use relatively simple chart patterns involving higher-swing-lows and lower-swing-highs to successfully trade the stocks & commodities markets, options market and with other investing.

I was doing research on this powerful trading concept this morning and was thinking the incredible real estate market decline could be a good example of how well it can work. Therefore, I went to Google’s “Insights For Search” and searched for “MLS Listing” which is a widely used real estate term by home buyers and sellers.

This is the explanation of how Insights For Search works from Google: “Google Insights for Search analyzes a portion of world-wide Google web-searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative to the total number of searches done on Google over time. You can choose to see data for select Google properties, including Web search, Images, Product search, and News search.”

The Google Chart displays the most perfect long-term examples I have ever seen visually depicting the great power of swing highs and swing lows. Starting in 2004 the chart shows a series of 8 important swing highs and 6 major swing-lows. Of particular importance is the Dec 06 swing low which broke the old support level established Dec 05 by that major 2005 swing low. Once that old support level was broken in Dec 06 it conformed a major real estate bear market. The market is believed to be the most severely depressed real estate market of all-time, especially in areas of the U.S. such as Arizona, Nevada, California and Florida.

If you were buying/selling real estate the chart clearly shows starting in the year 2005 you should have been selling (not buying) real estate based on the important July 2005 swing-low (which you knew about at the end of August 05, and was confirmed Nov of 2005 which was the month the previous major swing-low was confirmed. The next series of 4 major lower-swing-highs which were in mid-2006, mid-2007, and early-2008 and 2009 confirmed the bear market was ongoing and getting even stronger.

The strong nationwide real estate decline started in late summer of 2005 in several Sunbelt states at the end of Aug 05 (at least according to my knowledge and statistics). However, it got underway a little later in other areas of the nation and the media often reports the bear market started during the year 2006. In my opinion this chart is one of the most picture book perfect and accurate examples of how powerful swing-highs an swing-lows can be. It is something you should always look at and take into strong consideration while trading the markets or investing.

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