Poor Job with PPC Keyword Optmization

It’s hard to understand why a well known and large domain name parking firm like DomainSponsor.com appears unable to do a consistently good job with its keyword targeting of their PPC ads. Making money from the parked domain being discussed below would be extremely difficult, unless a better jon was done.

For example, the domain CausesOfMeningitis.com, which has these two important keywords in it “causes” and “meningitis” is clearly about spinal meningitis and obviously about nothing else but meningitis disease. So why in the world would just 1 of the 18 PPC ads on the page be related to meningitis?

In fact, out of the 18 pay-per-click ads only 2 are health and disease related. Ironically, domainsponsor.com in the past has been widely recognized by domainers as doing a better than average job with good automatic optimization of parked domains based on the keywords in the domain name.

meningitis
chrons disease
email marketing
online checking account
view credit report
medicare
auto accident lawyer
time warner cable
phone service
used truck
fashion design school
car insurance
cheap flights
used cars for sale
high speed internet service
satellite television
suv
cell phone register

Are Yahoo Traffic Quality Scores Nonsensical?

Yahoo! is a major advertising feed provider for a few well known domain name parking firms. Domains which are not active websites are usually parked so the domain-name owner gets an opportunity to earn revenue from pay-per-click ads which appear on the pages which are parked.

One of the larger and best domain parking firms is Parked.com, who reports by way of a graphical line chart viewable on the clients dashboard page showing their web-page visitor traffic quality scoring.

Even since the Yahoo feed traffic scores were openly disclosed we have always thought the scores made little sense and seemed nonsensical since the scores fluctuate a lot even though the parked domains and their visitor traffic stays basically the same.

In the past (again with about the same quality traffic) our score has ranged from a very low 1 and all the way up to a consistent 9 or 10, with 10 being the highest possible score, and has held as a 9 or 10 for  long time periods. Here is our most recent quality score report according to Yahoo! which covers the last nine quality score iterations:

2.5 – 3.0 – 0 – 0 – 6.0 – 1.0 – 1.0 – 5.5 – 7.0

In our opinion, it appears to be virtually impossible for such wild fluctuations to take place. In fact, the visitor quality scores almost appear like random numbers, keeping in mind the parked domains and their combined traffic are basically the same for the entire reporting period. What do you think?