Yahoo! buys Me.Me domain but is it smart of them?

Yahoo has just announced they have purchased the Me.me domain for a Twitter-Like Microblogging Site. Yahoo is apparently still going full-force with its Twitter competitor, Yahoo Meme. Yahoo has now bought up the clever domain name, Me.me, from the .ME domain registry, which is based in the country of Montenegro. No word on how much Yahoo paid for me.me domain name.

Yahoo calls the purchase “an essential component of our online branding strategy.” The buy suggests Yahoo is readying a wider roll-out of the service, which has not been advertised widely. On Meme, users may write short entries and add photos or videos to their pages, which are called “memes;” users can “follow” other memes and track entries from those pages via a dashboard.

The domain Me.me in our opinion is a dumb domain name and indicates how Yahoo! is alleged to be far from sharp or smart. Another example of Yahoo’s lack of success is the multi-year beta-testing of the Yahoo Publishing Network and its sudden closing at end of April.

To further demonstrate how allegedly dumb YPN was last year YPN called and emailed us to take down our access to their keyword ad targeting tool. They refused to say why other than saying they did not like the way we were using it. That was onviously BS since we used the tool exactly as intended to target ads about the subject of the site and domain and never wrongly deviated from its correct use.

YPN allegedly really did not have sufficient ad inventory in some important categories we were targeting so they allegedly did not truly desire the ad tool to be used correctly by us since that in-effect prevented them from running non-targeted ads. We believe they had inventory of non-important keyword ads such as dating, games and cell phones, etc., for example, but alleged low inventory in hgher paying categories such as financials, credit, trading and health for example, for which we were using the ad tool successfully (as they had in fact intended) until they took it away from us.

Yahoo Publisher Network (YPN) is Shutting Down

Just received email from Yahoo announcing they are shutting down Yahoo Publisher Network by the end of April 2010.

Not really too surprising since it never did very well for many publishers compared to Google Adsense and never got out of Beta after several years in beta.

Some of their policies were also odd such as when they both emailed and called making us stop using the YPN Ad Targeting Tool where I was able to accurately target YPN ads to the right category based on both the domain name and site content.

The representative we spoke to said YPN did not like the way I was using it (but gave no real explanation after asking her for the reason many times) even though I was usng the ad targeting tool exactly as intended with 100% genuine ad targeting.

Funny thing is I always suspected YPN actually did not truly want completely accurate ad targeting since YPN allegedly had limited ad inventory in several important or niche categories. However, the ad targeting tool forced those ads where there may have been low inventory. Now I am thinking my guess about that was actually correct. LOL.

Domain/Website Resale Markets Are Depressed

A domain name forum menber asked about more than unusual numbers of non-forum threads and posts lately and was wodnering why that seems to be taking place? My answer is maybe it appears that way because the domain name/website resale market appears to be declining big time and since so few are successfully selling (with the notable exception of the many which somehow almost magically sell in the DNjorunal.com sale reports each week for surprising prices) forum members have little to do all day except pass time with the non-domain related posts.

An example of how hard it is to sell at forums these days I was checking yesterday and see a majority of believed dubious or marginal value names I let expire (and got zero responses on via the Forums, or thru the Whois contact information and at other venues such as my Websites) were in fact puchased by others at places such as Snapnames.com, for example, and at for high prices vs the small amounts I would have quickly taken for them (even though I rarely offer names or websites for sale). I also see BuyDomains.com ended up getting many of my cancelled names. Really odd the marginal names appear to rarely sell at forums and via for-sale-listings at auction websites for a fraction of the prices many domain sellers would have accepted. Anyone know why?

It’s Always Tough Giving a Buy Price or Sale Price

One of the the most frustrating things about the domain name and website business is that in the normal course of business (even if the name or its website is not listed for sale) there will be occasional unsolicited offers to buy your domains and/or websites but most everyone has great reluctance to make the first move regarding a sales price.

In all likelihood, the typical great reluctance by both buyers and sellers to name an agreeable price results in the large majority of web site or domain-name potential transactions failing.

A prospecive buyer does not want to give a specific offer because of two reasons:

1. The prospective buyer is thinking the offer may be more than sellers expected price so seller will accept it right away and he would pay more than was needed.

2. Conversely, buyer is thinking his proposed price is too low so seller may act negative and not respond at all or else act insulted replying with a sky high price of say $50,000 for a domain he really would normally sell for $5,000 or less as an example.

A potential seller does not want to give the buyer a specific buy-it-now price due to two reasons (this is especially applicable if the buyers full identity is not known):

1. Seller may be thinking the accepable buy price is lower than what buyer was really willing to pay. Thus buyer will accept the price and domain or website would get sold for less than its potential price.

2. If proposed buy price is perceived as too high by the potential buyer it may turn buyer negative and buyer will nt reply at all. That would be unfortunate since seller may in reality accept much less than the quoted high price but never has a chance to negotiate the price since buyer already walked away or went on to an alternative name for sale or a newly registered domain.

Not really sure what solutions there may be to this ongoing problem, which in-effect stands in the way of a great number of sales. Anyone know a way to avoid this?

It Sure Seems Difficult to Get Affiliate Referrals

Here is a transcript of a recent live chat session with a well known domain name firm who offers developed sites either free or for a monthly fee and has what sounds like a lucrative affiliate program. For the benefit of those who don’t know, an affiliate program is where you get commission based on the income of the person you referred. The affiliate income you receive comes from the company and not out of the revenue of the referrals account (according to the terms of all ther affiliate program agreements I have seen).

Support: Hi, how may I help you today?

Me: Hi, regarding your affiliate referral program. I have HEAVILY marketed it with probably 100’s of forum posts and our affiliate link being on each post in the signature area, plus marketed it in my Blog too which gets good and relevant traffic but no affiliates are reported by you under me from all that time, work and energy I put into it.

Me: Are you sure your 90-day Cookie which identifies those who clicked the link for the next 3-months is really working?

Support: Yes, as far as I know. I can double check yours. Ok, please hold. Ok, I see your referral link is working fine. But I noticed that not all of your websites have the “develop your domains” affiliate link placeholder on the site.

Me: Right, because it detracts from the web site in my opinion.

Support: And you are using the correct referral link which is this number (example 12356789)?

Me: Yes, that number is accurate.

Me: No one could have possibly marketed your affiliate program more than myself recently what with 100s of forum board posts and many other posts including website blog articles but not even 1 sale from all that time, work and energy! My one and only affiliate was from personal level marketing I did with a close friend.

Me: What a complete waste of my time this has been. I will not be offering the affiliate code in blogs and forums anymore since it is an exercise in futility ASSUMING the COOKIE really is working for 90-days.

Support: Well, it could take some time for you to see the results

Me: Why?

Support: It would be difficult to predict any kind of average time

Me: If someone wants to sign up for an account why would they delay?

Support: Well, all new sign ups do need to go through an approval process

Me: But that takes a few days and I have been marketing your affiliate program for a much longer time (about 2-months) so that it makes no sense (to not even get one referral with all that effort).

As a side note I can say I did not market this affiliate program for only monetary purposes as I sincerely felt these sites were excellent and had great potential and in fact still feel that way today. That is a reason I marketed the affiliate program as much as I did since I felt other domain investors could also use this web site development service well. However, with that said, any revenues from the affilliate program would have been most welcome, especially in view of substantial declines in my other income sources.

The hard to believe poor results affiliate code was immediately removed in my signature lines at the 3 forums and I stopped the marketing of their service (at least from the affiliate aspect) since this entire affair and this support chat made little sense to me. Unfortunately, I suspect non-crediting (for whatever reason) of affiliate referrals may be more common than you would expect.

The Secret Identifying an End-User vs a Domainer

A “domainer” is a person or business who invests or trades in domains with the goal of reselling them for a profit, flipping them, or buys domain names mostly to park them with a domain parking firm running so called “Pay-Per-Click” advertisements on the web-pages with generating income (getting paid when a visitor clicks on ads on the page) in mind. Some domainers are also developers in the sense they develop a number of so called “minisites” which are small websites (often 5 web-pages or less).

A major intent with minisites is also to receive PPC income (typically from Yahoo or Adsense ads appearing in the pages), or from Affiliate program sales. However, some minisites may also offer various products and services for sale, often accompanied by advertising. Sometimes the minisite may be developed to help enhance the value of its corresponding domain name and bring traffic to it since it has been developed and may be listed well in the search-engines as a result of development and search engine optimization (SEO) work.

An end-user is much more likely to pay a significantly greater price for your domain vs much lower price offers you will get from domainers. That is to be expected since the end-user buyer is much more serious about putting the domain name to good commercial use compared to a typical domain-name investor or domain speculator.

Now for the secret to being able to successfully say with good accuracy the sales inquiry you received is from an end-user vs a domainer. The obvious way to figure it out is what is commonly done such as “googling” the persons name or email address and looking for other clues involving the identity of the person who has inquired. Those methods may or may not work well and often are unreliable.

The secret we have discovered over the years follows Occam’s Razor theory in that sometines the most simple answer is the correct answer. For more on Occam’s Razor please visit Occam’s Organization. So our secret is a true end-user will rarely if ever ask questions such as how much traffic or how many visitors does the domain or website get? What is its revenue? Where do the site visitors come from? Does it get typein traffic? How consistent is the site traffic? etc…

If you get questions like that it is quite likely you are dealing with a domainer or domain investor. If those question are not asked it is real likely the inquring party is a true end-user, who will in all likelihood be prepared to pay substantially more for your domain name or website vs the average domainer.

As to why it matters that much to know you are dealing with an end-user, it’s based mostly on the fact an end-user buyer is significantly more likely to pay far more money vs a domain name investor. That more than likely scenario is to be expected since the domainer wants to buy at or near a wholesale pricing level compared to the retail price range end user buyers often are willing to pay. That variation makes a major difference in the domain/website selling or not selling and in its final sales price .

New Website LondonOilExchange is Now Online

Today we completed one more new web site based on Whypark technology, which we feel is an informative website regarding a good deal of helpful content in combination with cool features such as a free oil exchange commodities futures related newsletter and a regularly updated with fresh content blog-based RSS feed, plus other nice benefits normally only seen in large and costly websites.

Please visit London Oil Exchange to see the new mini-website which looks to be very good quality. Keep in mind sites such as this money-making potential site can be put online with free hosting for basically little or no cost (a small monthly fee applies for unlimited custom domains and premium features).

We did not spend hours or even days working in this site (as you may have expected), instead it took took about 10-minutes time to make this good looking new web site from start to finish. Over time, website traffic and revenue should slowly build-up thanks to the new content-rich web site being developed and live on-the-web. Additional search engine optimization (SEO) work will help the new site get listed even better in the search engines.

Go-to the link to establish your own free Whypark account and get on the road to making great looking multi-page sites like LondonOilExchange using this website development company…

Be sure to visit the LondonOilExchange.com web site by going-here: LondonOilExchange

Start Making-Money Online with a Good Website

We have now completed out latest health related website based on Whypark which we feel is an excellent new site as far as helpful content goes combined with beneficial features such as a free newsletter and RSS feed in addition to other interesting functionality.

Please visit Arteries Tour to view the completed minisite which website quality I believe you will appreciate a lot, especially if you know this potential money-making new web site was both designed and hosted basically free of cost (except for a small monthly fee which allows for unlimited numbers of sites both small and large sites). Keep in mind it only took about 1-hour to make the cool ArteriesTour web site from start to finish.

Go-here to open a free WhyPark acct and start making some great looking multi-page websites like ArteriesTour.com Free Website Development

Be sure to visit the artery tour site Arteries Tour

Internet Affiliate Marketing Has Negatives too

Interesting report from Mike Cohen (Wannadevelop.com/articles/affiliate-marketing) - who is extremely upbeat and excited about internet affiliate marketing. My response is there are some major negatives regarding affiliate marketing.  For example, there is a big problem involving the typical low Click-Thru-Rate (a.k.a. CTR) with internet-affiliate-marketing, what with the CTR being so very low on average. Unless your website gets lots of visitors  it will prove tough to monetize well, especially with consistent revenue.

Another problem with affiliates is you need to watch the links constantly since places like CJ.com seem to always be cancelling various programs for unknown reasons. If you do not handle the cancellation email you won’ t know you are not getting paid. Also, if you deal direct with the affiliate account there is the issue of the affiliate frequently changing the banner or link code and again you may not replace the code (perhaps forgetting) and not realize you are not getting paid.  Even if you do handle ongoing web site coding changes it will involve constant monitoring, time and work changing the code.