Websurfers are Typing-in their Search-Terms

A forum member posted about how he believes people are using the search engines less, with less searches being done in his opinion.

I don’t necessarily agree about search declining. However, web-surfers are in all likelihood realizing most every keyword phrase, product, service and search-term now resolves to an active website so as time goes by they are more inclined to typein with more and more frequency the keywords they are looking for directly into the internet browser window or entering the same term (without spaces, with domain extension) in the search box. They do that by entering the search term, most iften followed by .com extension, with .org being next in typein popularity, i.e. Word1Word2.com or Word1Word2Word3.org. etc…

Pros & Cons Site Development vs Parked Domain

Many domain name owners are now saying the smart money in 2010 is on website development.

It appears most everyone is saying development is best but the fact is it can be much tougher to get revenue vs a ppc parked page.

Several reasons for that including the fact Click-thru-rates (CTR) is often 4 or 5 times better on a parked page which means the developed site will need 4 or 5 time more traffic to earn the same revenue, assuming the Earnings-per-click (EPC) is about the same comparing say Adsense/YPN vs the major parking firms.

With that said, a nice advantage the developed site has is the ability for site traffic to increase (but that can easily take many months or even years), whereas the parked domain is unlikely to ever get more traffic.

I have more developed sites vs parked domains so I also believe strongly in development but the strength of the keyword name is a big factor, imo. In addition, development involves vast amounts of time and work, including the site/domain server setup, content, hosting, seo work, site maintenance and monitoring, not to mention the hosting cost and time involved and many months or years of waiting for traffic to slowly build-up over time.

Keep the following example in mind if you are developing a good keyword name which gets say 100 typein visits/mo and earns say $2.80/mo at parking (based on 20% CTR and .14c EPC). Once you make it a developed site you will start-out with approx the same 100 typein visits but more often than not your CTR will drop to roughly 4% (or even lower) which means your revenue will decline to just .56c vs $2.80 on parking.

That typical example scenario in-effect means your traffic will need to skyrocket to 500 visits/mo to equal the same $2.80/mo revenue when parked. Can you imagine the time and work involved increasing your traffic from 100/mo to 500/mo!

Coming Events Cast Shadows in Search-Terms

Our server has two excellent stats program running which tells us most everything possible about how visitors arrive at this website, including the search terms used in the search engines Google, Bing, Yahoo and others.

The popularity of the beautiful Alexis DelChiaro (photo above) as far as search results coming from our server stats program is quite surprising. Upon checking our statistics today we see Alexis DelChiaro is the most searched term. Making that more surprising is the fact most of the searches relate to the possibility of Alexis and husband (Chicago Cubs pitcher) Sean Marshall being separated or divorced, with 15 of 20 looking for information about Alexis and 12 of 15 regarding separation or divorce.

Here are the top-20 search terms (non-Alexis search terms are not shown):

alexis delchiaro divorced
alexis delchiaro
alexis delchiaro separated
alexis del chiaro separated
is alexis del chiaro divorced
sean marshall divorced
is sean marshall divorced
is alexis delchiaro divorced
alexis delchiaro age
alexis delchiaro divorce from sean marshall
alexis delchiaro sean marshall separated
did alexis delchiaro get divorced
alexis del chiaro
alexis del chiaro fox news separated from sean
alexis delchiaro and divorced

As discussed before in this blog, “coming events cast their shadows” which indicates to me it’s very likely Alexis is at a bare minimum having problems with her marriage and separation or divorce is likely. After all, why would these search terms be so common unless there was some truth to it?

As a side note, there was a popular old article with a series of comments published here about Alexis Delchiato which I believe are indexed in the search engines so I am sure that is at least one of the reasons some of the separaton or divorce search-terms end up being referred to this blog.

Please note, personally I am not interested in this or care about this subject at all, and only reporting about this as far as my strong interest goes in search engines, web site traffic and search term statistics.

More Website Visits by Updating Page & DNS

A member of one of the forums has posted about how her website traffic and revenue spiked-up without obvious reason. There has been talk on that board about that subject and conjecture by the members where they believe changes to web site content and also possibly changing the nameservers may be responsible for a sudden and unexplained traffic/revenue spike.

The jury is out on that issue however assuming it’s valid it seems like someone could develop a script which automatically substitutes the index page on a regular basis (i.e. weekly schedule)? It appears that could be accomplished based on two different home-page versions with diverse content in the folder (i.e. index1.html & index2.html) and proceeds to rename one or the other index.html. In addition, the proposed script could also access the domain registration account and modify the nameservers on the same schedule (i.e. alternating between NS1. Example1.com & NS1.Example2.com).

Every ‘X’ number of days (i.e. weekly) the script could rename the index pages on a rotating schedule. Next it automatically goes into the domain registration account and change the nameservers too on the same rotating schedule. It would seem like a fairly easy script to have programmed and implemented.

Google to Allow 3rd-Party Ad Networks in Adsense

Google has announced to AdSense publishers they would soon be opening up accounts to allow Google approved third-party ad networks to run ads on publisher websites, in addition to Adsense ads. Up until now the AdSense ads are from advertisers who bid on keywords using Google’s AdWords system. With the new advertising system it becomes much more open likely resulting in higher paying click prices from the third party firms who may possibly appear on your web site ahead of Google’s own Adsense ad.

In our opinion, this bodes well for publishers since Google will allow a different ad network to run PPC ads on our websites, assuming they will be paying more per click vs Adsense. This also seems like the competition could easily cause publisher revenue to increase as time goes by. with the various networks trying to get more publishers displaying their ads by offering extra revenue.

Do Regular Changes to a Website Improve Traffic?

A member of one of the forums has posted about how her traffic and revenue had recently spiked-up without obvious reason. There has been talk on that board about that subject and conjecture by the members where they believe changes to website content and possibly changing the nameservers too may be responsible for sudden and unexplained traffic/revenue spikes.

The jury is out on that issue however assuming that is valid it would seem like someone could develop a script which automatically substitutes the index page on a regular basis (i.e. weekly schedule)? It appears that could be accomplished based on two different home-page versions with diverse content in the folder (i.e. index1.html & index2.html) and proceeds to rename one or the other index.html. In addition, the script could access the domain registration account and modify the nameservers on the same schedule (i.e. alternating between NS1. Example1.com & NS1.Example2.com).

Every ‘X’ number of days (i.e. weekly) the script could rename the index pages on a rotating basis.  Next the script automatically goes into the domain registration account and change the nameservers too on the same rotating schedule. It would seem like a fairly easy script to have programmed and implemented but who knows for sure? The end-results would certainly be interesting and the search engine and traffic improvement theory may or may not be proven valid and could turn-out to be little more than urban legend.

Importance of Domain Name in Search Engines

A keyword rich domain name is of little doubt a major importance with the search-engine ranking algorithm used by the major search engines. Most domain name and web site experts tend to downplay the value of the domain name in the URL. However, we believe it is a much more major factor than many search experts and guros realize or believe.

For example, in the Bing search results below for lemon juice you will find LemoinJuice.org ranked a very high #4 out of a significant 13,000,000 search results (even higher by ranking #3 with quotes used in the search). The LemonJuice.org web site is a nice little web site with some good relevant (but limited) content, nevertheless, the site itself is comparatively small, especially compared to many other much larger websites which rank below it.

Making its high-ranking even more impressive is the fact the three sites ranking above lemonjuice.org are extremely important and huge websites (Wikipedia and EzineArticles) with many 1000s of content pages and 1000s of links.

The fact LemonJuice.org ranks so impressively goes a long way in confirming the high value of the two keywords ‘Lemon Juice’ being in the websites URL address (view the live search results by clicking below):

Bing.com results – lemon juice without quotes: >http://www.bing.com/search?q=lemon+juice&go=&form=QBRE&qs=n target=”_blank”>

Bing.com results – “lemon juice” using quotes: >http://www.bing.com/search?q=%22lemon+juice%22&form=QBRE&qs=n target=”_blank”>

P.S. Even ranks #1 when searched without a space: > http://www.bing.com/search?q=lemonjuice&form=QBLH&qs=n” target=”_blank”>

« Previous Page