Poor Job with PPC Keyword Optmization
November 7, 2011 by David
Filed under Domain/Website Marketing, Domains & Websites, Making Money, Making Money with Domains, Pay Per Click Advertising
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It’s hard to understand why a well known and large domain name parking firm like DomainSponsor.com appears unable to do a consistently good job with its keyword targeting of their PPC ads. Making money from the parked domain being discussed below would be extremely difficult, unless a better jon was done.
For example, the domain CausesOfMeningitis.com, which has these two important keywords in it “causes” and “meningitis” is clearly about spinal meningitis and obviously about nothing else but meningitis disease. So why in the world would just 1 of the 18 PPC ads on the page be related to meningitis?
In fact, out of the 18 pay-per-click ads only 2 are health and disease related. Ironically, domainsponsor.com in the past has been widely recognized by domainers as doing a better than average job with good automatic optimization of parked domains based on the keywords in the domain name.
meningitis
chrons disease
email marketing
online checking account
view credit report
medicare
auto accident lawyer
time warner cable
phone service
used truck
fashion design school
car insurance
cheap flights
used cars for sale
high speed internet service
satellite television
suv
cell phone register
