Bad Faith “impossible” domain reg’d 11-years ago

National Arbitration Forum Ruling: Complainant Domain TheSnugg.com vs Respondent Domain Snugg.com

RELIEF SOUGHT

Complainant requests that the domain name be transferred from Respondent to Complainant.

PARTIES’ CONTENTIONS

A. Complainant:

1. Complainant has rights in the SNUGG mark which it uses in connection with protective holder and cases, retaining straps, and stands all adapted for portable electronic equipment;

2. Complainant registered the SNUGG mark (Reg. No. 4,075,899 filed May 17, 2011; registered December 27, 2011) through the United States Patent and Trademark Office (“USPTO”);

3. Respondent registered the domain name on September 14, 1999;

4. The domain name is identical to Complainant’s SNUGG mark;

5. Respondent is not commonly known by the disputed domain name;

6. The domain name resolves to a website which promotes products which compete with the products Complainant provides through links to Complainant’s competitors;

7. The domain name is not being used for either a bona fide offering of goods or services nor a legitimate noncommercial or fair use;

8. Respondent’s registration and use of the domain name are a product of bad faith;

9. Respondent registered and is using the disputed domain name to take commercial advantage of Internet users’ mistakes as to the source of the disputed domain name.

B. Respondent

Respondent did not submit a Response.

FINDINGS

For the reasons set forth below, the Panel finds Complainant is not entitled to the relief requested.

DISCUSSION

Paragraph 15(a) of the Rules instructs this Panel to “decide a complaint on the basis of the statements and documents submitted in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable.”

Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred:

(1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and

(2) Respondent has no rights or legitimate interests in respect of the domain name; and

(3) the domain name has been registered and is being used in bad faith.

(4) Paragraph 15(a) of the Rules instructs this Panel to “decide a complaint on the basis of the statements and documents submitted in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable.”

In view of Respondent’s failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant’s undisputed representations pursuant to paragraphs 5(e), 14(a) and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations and inferences set forth in the Complaint as true unless the evidence is clearly contradictory. See Vertical Solutions Mgmt., Inc. v. webnet-marketing, inc., FA 95095 (Nat. Arb. Forum July 31, 2000) (holding that the respondent’s failure to respond allows all reasonable inferences of fact in the allegations of the complaint to be deemed true); see also Talk City, Inc. v. Robertson, D2000-0009 (WIPO Feb. 29, 2000) (“In the absence of a response, it is appropriate to accept as true all allegations of the Complaint.”).

Identical and/or Confusingly Similar and Rights or Legitimate Interests

As the Panel finds Complainant failed to satisfy Policy ¶ 4(a)(ii) (Registration and Use in Bad Faith), the Panel declines to analyze Policy ¶ 4(a)(i) and Policy ¶ 4(a)(ii). See Creative Curb v. Edgetec Int’l Pty. Ltd., FA 116765 (Nat. Arb. Forum Sept. 20, 2002) (finding that because the complainant must prove all three elements under the Policy, the complainant’s failure to prove one of the elements makes further inquiry into the remaining element unnecessary).

Registration and Use in Bad Faith

Complainant does not allege common law rights in the mark. Complainant’s trademark rights in its SNUGG mark date back to May 17, 2011. Respondent’s registration of the disputed domain name on September 14, 1999, predates Complainant’s rights in the SNUGG mark by over 11 years. There is no evidence presented that Complainant existed when the domain name was registered. Therefore, the Panel finds that Respondent did not register the disputed domain name in bad faith under Policy ¶ 4(a)(iii). See Telecom Italia S.p.A. v. NetGears LLC, FA 944807 (Nat. Arb.Forum May 16, 2007) (determining the respondent could not have registered or used the disputed domain name in bad faith where the respondent registered the disputed domain name before the complainant began using the mark); see also Aspen Grove, Inc. v. Aspen Grove, D2001-0798 (WIPO Oct. 5, 2001) (finding that it is “impossible” for the respondent to register disputed domain name in bad faith if the complainant company did not exist at the time of registration).

Complainant has not proven this element.

DECISION

Complainant having failed to establish all three elements required under the ICANN Policy, the Panel concludes that relief shall be DENIED.

Accordingly, it is ORDERED that the domain name REMAIN WITH Respondent.

Honorable Karl V. Fink (Ret.), Panelist

Dated: March 26, 2012

Long Term Declines are Likely in Domain Traffic

It appears the great success of Smart Phones combined with the strong impact and heavy usage of Apps has already done considerable damage to typein traffic along with browser-based search traffic too. Things will no doubt get worse as the mobile market expands even more.

In addition, once the new unlimted .tld’s start resolving that too in all likelihood will have a negative impact on traffic going to .com and other extensions since so many large websites will have their own tld and people will start simply typing-in that new tld instead of doing a search or typing in dot-com, etc. A random example is websurfers who will go to LasVegas rather than Lasvegas.com or bother to do a search for other las vegas websites.

This is all very distressing and disturbing news for domainers in general and especially for typein traffic domains and websites (including sites which rely heavily on search-engine traffic). Unfortunately these new development look like generating domain/website traffic from typeins and search is well past its peak of a few years ago and is quickly becoming a long-term bear market.

All of that negativity to traffic/revenue potential combined with ever increasing renewal fess (i.e. just discovered my Moniker account .com renewals went up to a high $8.99 today) makes it quite likely more and more domaine operators will let much of their portfolio expire or possibly even exit the business starting this year.

Michael Jackson’s Death Bed with a genuine COA

Several items from Michael Jackson‘s estate are up for auction, among them and most controversally, the bed he died in.

Just like most anything you can purchase at an auction, Michael Jackson’s bed comes with a Certificate of Authenticity!

Hart to Hart by Frank Schilling

I’ve been watching lots of 1970’s TV lately. My kids really dig those easy-to-follow storylines and I love the trip down memory lane. What’s most interesting from a grown-up’s perspective is how the value of money has changed over the passage of time. A million used to be a big number in the days when Jonathan Hart flew his Gulfstream II to play poker with oil sheiks and generals. $25,000 a year was a salary that put you in the top 10%. Mr. Hart had earned his lifestyle by becoming an industrialist and self-made “millionaire”

Yesterday’s million has given way to today’s trillion and a trillion is 1 million times the size of Mr. Hart’s million. I may be an economics dropout, but my street-smarts remind me to trust the words of Abe Lincoln: “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.” Abe’s turn of phrase, reminds me not be lulled into suspension of common sense, as we hear about the next trillion dollar bailout and how it will magically return us to the land of growth and normalcy from whence we came just 7-years ago.

I was living in Lyford-Cay in the Bahamas 7 years ago, in the wake of Hurricane Ivan. It’s a stepford, gate guarded compound of homes and club-buildings on the western tip of New-Providence, filled with old money, country club, trust-fund types. Nice place to visit but I wouldn’t want to live there. One beautiful night my friend, the CEO of a major bank, who had helped arranged my temporary stay, called me to go running. He waved his arm across the twinkling star filled horizon toward a group of luxury villas: “All these people are broke Frank .. They are not productive and their wealth is slipping away without them knowing it”.

What’s more apparent today than at the time of that prescient comment 7 years ago, is that in inflation adjusted terms, most of us are working harder for less. Forget the number on your PPC stats page or the price you just garnered for that 5 figure name-sale, those dollars, euro, yen and francs you’re bringing home are buying less of what they would have bought 7 years ago. My friend had started his banking career in Countries outside the modern financial system. Brazil, Argentina and Africa taught him how fragile the global financial system could be and what it was like when the coveted “system” fails. He felt chastened by the sudden increase in the price of commodities and particularly, gold (the world’s universal currency) which had risen from the $300’s an ounce to the high $400’s in a very short time.

My friend turned his conversation from our neighbors who’s collective millions were quietly losing value, to my domain names – “How much are all your domain names worth if you have to break up the portfolio and sell each, one at a time?”. Hmmm… If I sold 10% of my portfolio and slashed prices 70%, burning the furniture to get the job done, I could probably raise about $250,000,000. He laughed at the number as it seemed implausibly large in 2004. “How long will it take you at this pace to sell them all?” Some quick fingertip math revealed that I’d get around to clearing my last great .com sale around the time I blew out the candles on my 190th birthday. Time my friends, is still the most valuable commodity. The last 7 years of money printing may have staved off an economic collapse and served to make the implausible “dollar” value of our collective portfolios seem fair, but no amount of printing can bring back the most precious commodity, the 7 years we all lost.

What we really need in the domain name business is a “productivity miracle”. A quote attributed to Alan Greenspan, I first grasped the concept of the productivity miracle during an afternoon in Cayman when a group of visitors, lay on the beach in front of the Ritz. This vacation scene unfolded out the window of my office where I had an incredibly good day domaining. Without my scripts, servers, and skills I would have needed 50 of those vacationers (and then some) to accomplish what I did that day. I added permanent value to my business, while those strangers lapped up Vitamin D and umbrella drinks. You have all experienced similar days. I “was” the productivity miracle that day. Without the productivity miracle of computers, software and programming it may have taken me a month to accomplish what I did – and I’d have missed tomorrow’s opportunities because I would never have had tomorrow free.

I continue to witness the productivity miracle in the office here in Cayman when John runs our monthly renewal list in 20 minutes, or when he gets the unlocks and authcodes for names and I run the bulk transfer script to move names over to our registrar. I see it when Ryan tweaks the traffic program and Roy and Ying roll out sales-site enhancements. I see it at InternetTraffic.com when each of you post your daily add-lists which come in like a never-ending river of opportunity for each of you. It’s heartbreakingly beautiful to watch the collective productivity of all our people and partners. All that mental horsepower (which is already focused), getting re-focused via our system. It would take all the people walking on the beach today to properly handle the hundreds of sales inquiries that the automated domainnamesales.com platform handled last night.

What this industry needs is a similar productivity miracle in name-sales marketing. So many buyers out there have no idea how to go about buying a better name. They don’t understand the value proposition, or they want a better brand but don’t understand the clerical process of getting to the point where they can put their new, shiny, better name on their business card. I am working for changes in the way we market our names. I can imagine a day in the not too distant future when domains entered into the front door algorythmic search-box at Google, Yahoo, Bing return a one-box result offering to help buy the name in exchange for a percentage of namesales revenue to the search engine that closes the deal.

Google would clearly have a massive tactical advantage with an established one-box product and their search footprint. Name-sales are a multibillion dollar annual business, and there are hundreds of millions of dollars in annual sales commissions for helping users facilitate the purchase of names – and billions more waiting for the party that helps those users create hosting relationships, signing certificates, email, etc. In a perverse way it may be New TLDs which spearhead the marketing push in premium domain names. As more people take up the opportunity to buy new names at registration price, the more those people will be able to identify the good names from the bad ones – and the more they will covet those better ones.

Well, a million may not be what it used to, but the million-plus names on our platform and millions of daily unique visitors they deliver are certainly appreciated here folks. So much so, that this month we intend to pass along our next rev-share tier payout to our partners. It’s the reason your wires will be just a smidge larger than the report number in your stats this month.

As our monetization platform has grown we’ve seen a large number of naked arbitrage operators try to join us. These are predominantly small accounts, with terrible names, which miraculously get 10,000 uniques a day. We’ve kept those folks at-bay. Arbitrage isn’t a dirty word. We’re all in the arbitrage business in one way or another. When you buy a domain for 10$ per year and sell 13$ per year of traffic, that is an arbitrage play. The type of Arbitrage which troubles us is the kind that changes the characteristics of traffic.

When you buy a piece of traffic from one ad network and sell it to another network for more money you are unknowingly changing the nature of the traffic you bought. Our upstreams have told us that InternetTraffic.com has far fewer traffic quality adjustments than other platforms. We are certain that has much to do with our collective vision regarding arbitrage. Visit an arb-page and click on PPC link after PPC link to get to an advertiser and you’ll see it is a frenetic, “lean back” process which bounces you around quickly, without much effort. When a user types a domain name into their address bar, they assume a much more focused, “lean forward” stance in their chair. The effort that goes into typing a URL and immediately getting your result without changing sites, creates the impression of authority and a more sincere user. It’s a subtlety that translates into greater sale conversions (traffic quality). Time and performance have born these facts out.

When you have type-in domains you are venting light sweet crude from the ground. When you run arbitrage, you are pumping saltwater into the ground to bring the heavy oil up – or worse, fracking, to get your oil. I would encourage any of you toying with arbitrage on this platform to please move that business to another partner. We have no place for it here. Arbitrage is always there for us. We can always get arbitrage back if we drive it away. Type-in traffic operators are more elusive. They have the pure traffic and we want to continue to provide a platform where it is appreciated.

Speaking of platforms – our DomainNameSales.com platform is chugging along and doing a terrific job brokering and handling sales inquiries for our clients, without charge. I continue to generate more revenue from that machine than I do from all my traffic sales. I strongly encourage each of you to embrace it, as I have. The version I use is no different than yours. I expect within less than a year, the time you spend investing in this platform will result in you turning more deals – and at greater prices than in your previous years. InternetTraffic.com’s parking program will continue to pay more than other PPC shops, but it is our goal to unlock the latent value of domain name portfolios by closing more sales, at higher dollar volumes, more consistently, than other sales platforms. I am so impressed by our site’s utility that I think, in 12 months, it will likely be the main reason that clients beat a path to our door.

Creating a great sales machine, unlocking the value of names and traffic, opening that platform for free to the masses – this may all sound very altruistic and too good to be true. But the cold truth is that I am doing this for me. If Jonathan Hart and my friend Pascal have taught me anything, it’s that I’m not getting any younger. I have a great deal of name inventory and it is my goal to unlock the value of those assets before Haley’s Comet graces the night sky above Lyford Cay again. If delivering a great product ultimately helps you to do the same for yourself, then all the better.

Fabulous.com & DemandMedia.com connection?

Starting this month we noticed payments from Fabulous.com now come by way of DemandMedia.com who is shown as the sender by PayPal.

Any idea why they now use Demand Media instead of paypal payments from Fabulous as they always did in the past?

Death Threats via a DDOS Attack

Hi all, Some of you may or may not be aware that for the last 10 days my blog, Whizzbangsblog.com, has been down due to a consistent DDOS attack. The reason for the attack was directly due to my articles on people that are committing fraud in the domain industry by pumping bad traffic through domains, purchasing parking accounts and stealing good domain owner’s identities. This behaviour is rampant and is costing us all millions of dollars.

Initially the fraudsters struck at my blog and then moved the DDOS to my company (which is OK BTW), to michaelgilmour.com and now finally back to whizzbangsblog.com. They have been communicating to me via the referral URL which in the last instance was the following:

173.245.53.77 – - [06/Sep/2011:00:13:51 +1000] “GET / HTTP/1.0″ 200 316 “http://lastwarning-shutdown-yourblog-or-die-withyourparklogic.com/” “Mozilla/5.0(compatible;MSIE 8.0;Windows NT 6.0;InfoPath.1;.NET CLR 3.0.04506.648;.NET CLR 2.0.50727)”

It’s the first time in my life I received such a threat and upon speaking with the police they indicated that I should take it seriously. I have now contacted CERT (Computer Emergency Response Team) in both the USA and Australia, Victorian Police, Federal Police, FBI (still trying to find the right person) and I have now been told by the police to contact the Secret Service Cyber-crime area in Washington.

In one of my blogs I posted an email that had been circulating that related to purchasing parking accounts and the response was incredible. Many domainers didn’t know about this activity and why it was bad for their reputation and the industry they operate in. My guess is that many of them stopped selling accounts and this has caused the fraudsters some problems…..hence the DDOS.

Our industry is under threat from unscrupulous scumbags and I have no intention in bowing down to threats like this. I do not negotiate with terrorists that hijack an industry that I love and steal from friends that I greatly respect. I would ask this of my fellow domainers. Please support me in exposing these people and feel free to publish this article – get it off my server ASAP. It will mean a brave stand and I will not feel any ill will for those of you who do not feel you are able to fight this fight.

I will keep posting here as long as possible in the meantime you can see me updating facebook.

Warmest Regards,

Michael Gilmour

Guest Article, written Seot 8, 2011

20k visits but revenue so low can’t buy a Starbucks!

Since the start of the major decline in parking page revenue over the past 4 years or so there have been several examples of poor performance from some major players. However, the current performance of a relatively obscure provider with a big company behind them is almost impossible to believe the stats could be true!

For example, look at the stats in the screenshot below, keeping in mind the incredibly bad stats are coming from several high quality websites, with more than 70% direct navigation (typeins), from mostly US traffic. The traffic was from ads placed on several high value websites, including a few health and wellness sites with very valuable well targeted domains, plus a popular social media site which gets substantial typein traffic.

With substantial and nicely targeted quality traffic of almost 20,000 visitors over the past 6-days the ads on those websites did not even earn enough money to buy a single cup of Starbucks coffee. Isn’t that amazing! Needless to say, of course the ads have now all been removed.

Yahoo: All .US Country Code Names Poor Quality!

A very interesting subject on the-web is that ALL .US extension domains are banned by the Yahoo feed under the title of Quality Block. Several pay-per-click parking firms who use the Yahoo PPC feed have confirmed that to be correct, and said yes, Yahoo thinks every single .us domain must be poor quality and thus are banned. Isn’t that an incredible wide-ranging assumption to make!

It’s been an issue for at least 2 or 3 years from what we understand. It appears both Yahoo and some of the parking firms who have been given our .us domains to monetize using the Yahoo feed in-effect keep it a secret and allegedly simply assumed we would not notice the fact we always get zero income from our dot-us country code domains.

It’s amazing there has been basically no discussion we have seen about this serious issue. It would seem like a major internet player like Yahoo allegedly hating its own country-code domain extension to such a degree as to ban them all from pay-per-click revenue should be major news and discussed at length in the media. Instead, it appears to be stonewalled with nothing but silence from most everyone, including the media, other domain blogs and the forums.

Property.com/Properties.com vs Buying a New TLD

Breaking News: Rick Schwartz sells Property.com & Properties.com for $4 million plus stock. Of course, congrats to Rick on his latest amazing domain sales.

That great domain name sale got me seriously thinking about something I have been dwelling on for a long time, which is the potential impact of the new gtlds, which will be coming online as soon as 2012.

What I mean by that is that since the .property and .properties tld extensions can be purchased for $185,000 each (plus other fees and expenses) it makes the 185k cost look like a great bargain (at least to me), compared to spending millions on the dot-com domains.

Think about this for a minute, would you prefer to own property.com at a cost of a few million dollars, or buy your very own ‘property’ extension for less than 10% of the dot-com price? At this time, some of you may say property.com is best but I feel that view is mostly because so few realize the great impact the new extensions will have in the future. In fact, I predict they will eventually dominate over other tld extensions.

A reason I say that is I am sure most all large and possibly mid-size corporations (maybe even some wealthy individuals) will buy their own extension. After a while I feel it is likely they will decide to brand under their own extension instead of the dot-com.

For example, assuming Ford buys .ford and also owns ford.com, don’t you believe one day they will switch their online brand to .ford and simply redirect ford.com to .ford? Keep in mind, dot-ford should be able to resolve stand-alone, depending on the server dns setup, so you can just typein “ford” to your browser and it will resolve. Same is true for “property” and “properties.”

So again, why spend millions buying the dot-com when you can buy the word without the .com to the right of the dot for 185k? Also, keep in mind, that cost is expected to drop sharply in a few years, well below 185k.

An excellent example of the benefit of going right-of-the-dot vs left-of-the-dot is the acronym domain-name “POS.COM” (a somewhat obscure acronym intended to mean “Point Of Sale”) which has me wondering why anyone today would offer almost a million dollars for pos.com when for “only” 185k they can as an alternative possibly purchase the .POS extension.

Another example is cars.net which sold for a staggering $170,000 last month according to dnjournal.com. The reason I say ‘staggering’ is since it’s a .net extension it will lose a good share of its traffic to .com from typeins. That’s a big reason dot-net is considered to be such a poor choice for a business and branding is difficult.

Wouldn’t it make much more sense for the buyer of cars.net to spend just 10% more and apply for the ‘cars’ tld? Can you imagine the powerful value of owning .cars tld vs cars.net! There really is no comparison when you consider how a business could easily brand themselves as ‘cars’ and tell everyone just typein the word ‘cars’ (and forget about adding .com or .net).

One more example is “StockBrokers.com” that recently sold for $185,000, which by coincidence is the exact same price as buying .stockbrokers extension.

Think seriously about this, wouldn’t you really prefer to tell websurfers to just typein “stockbrokers” to reach your website vs the longer “stockbrokers.com” There are many other examples where the cost of buying their own tld extension would have a lower cost vs buying the high-priced dot-com domain, and also make more sense for overall branding purposes.

As a cool monetary benefit, and option, you will also be able to sell to the left-of-the-dot names for extra income to enable other brokers to buy a domain such as TopBroker.StockBrokers.com, for example, plus you can sell unlimited numbers of other domains to the left-of-the-dot since you own the right-of-the-dot. Isn’t that interesting!

Category defining: CorporateCommunications.com

The category defining name to own if you are in the corporate communications business. Owned since 1999. Sharp price reduction: For more details and to possibly buy or make an offer please click-on the picture below…

This name was verbally valued at approxiamtely 500k to 600k by a domain broker in 2009 who now works as a broker for a major domain firm.

Google Antitrust Hearing Invitations

Senate wants top Google executives CEO Larry Page and/or Executive Chairman Eric Schmidt to testify and are invited to participate in the upcoming antitrust hearings.

Good News! FTC Launches Investigation of Google

IT’S ABOUT TIME!

The Federal Trade Commission is preparing to serve Google with legal subpoenas, starting a major antitrust investigation of Google.

The U.S. FTC will be investigating if Google has abused its dominating market position to suppress competition. The new FTC investigation of Google is likely setting off serious alarm bells at Google due to its wide-ranging potential and scope.

This new investigation of Google involves their two key revenue areas of search and advertising. Other internet players have been complaining for years how Google’s search algorithm appears to be designed to drive web-surfers more to Google’s own services than their websites.

A major new concern for Google is that it’s widely alleged Google’s dominating position in online-advertising gives them far too much control over a businesses success or its failure. We wish the FTC the best of luck and succcess in its well deserved Google investigation which is so extremely negative to consumers and other online businesses.

Mo doubt about it, Google has become far too big and powerful. Would not be too surprised to see Google’s brand in your local supermarket soon on food products like Tomato Ketchup!

You can file a consumer complaint against Google by clicking-on the picture below:

The Summer Solstice is Today, June 21st

THE SUMMER SOLSTICE WILL OCCUR TUESDAY JUNE 21ST AT 1016 AM MST. THE SUMMER SOLSTICE IS WHEN THE SUN REACHES ITS NORTHERN MOST LATITUDE OF THE YEAR, TUESDAY, THE 21ST OF JUNE AT 1016 AM MST. THIS IS WHEN THE SUN WILL BE DIRECTLY OVER THE TROPIC OF CANCER IN THE NORTHERN HEMISPHERE AT 23 1/2 DEGREES LATITUDE NORTH OF THE EQUATOR. IT WILL BE PRECISELY 1016 AM MST TUESDAY WHEN THE SUN ENDS ITS 6 MONTH JOURNEY NORTH AND BEGINS ITS 6 MONTH JOURNEY SOUTH.

THIS IS THE TIME OF YEAR WITH THE MOST HOURS OF DAYLIGHT NORTH OF THE TROPICS. THIS IS ALSO THE TIME OF YEAR WHEN THE SHORTEST SHADOWS ARE CAST BY OBJECTS IN THE SUNSHINE IN ALL OF THE NORTHERN HEMISPHERE NORTH OF THE TROPICS. THIS WILL OCCUR TODAY WHEN THE SUN WILL BE AS CLOSE TO DIRECTLY OVERHEAD AS IT GETS THIS YEAR. THIS IS WHEN THE SUN WILL BE AT AN ANGLE OF ONLY 10 DEGREES FROM A POINT DIRECTLY OVERHEAD.

Massive Dilution caused by New Domain Extensions

We have been saying for years (starting when the new extension plan was first announced a long time ago) the new domain-name extensions will bring about massive dilution in the name space and overall negativity to the value of the current major domain extensions.

In a few years the cost of buying your own extension could easily decline significantly belowr the current high cost of almost 200k, possibly all the way down to the 3 figure range where most individuals and small businesses could also afford to buy their own domain extension.

A huge benefit to owning your own domain name extension is only the extension could be typed-in (depending on how the DNS is setup) and the visitor would go right to that website based on the extension only. A few examples are by typing in Ebay you would not need to typein Ebay.com, or typein FreeMLSlisting and no need to typein FreeMLSlisting.com (and potentially zillions of others too).

How is Local News Related to Your Success?

Watching the local news, that’s a great use of your time, presented in a one hundred percent problem format.

No one watching the news cares your sale numbers are up, or that Wendy got a promotion, or that Jordan got straight A’s on his report card. Good news does not sell; therefore it’s omitted.

Rather, what you get is distorted, negative information about two or three percent of the people affecting those who view it in the worst way. If you watch an hour a day of problems, everyday for years, you become problem oriented.

Do you think local news adds or detracts from your sales skills? How about your business skills? How about your life skills? The news is popular because most people that watch it lack focus or direction, or are miserable and looking for something or someone more miserable than they are – I guess to make them feel better.

Still think the local news is important, How many of you can look in the mirror and say “I’m successful today, I am where I am today , because of the local news.”

Here’s a wakeup call: Let’s say you have been watching the news for half hour a day for the past year. That’s 7.5 full 24 hour days you spent watching problems. In five years that’s 38 full 24 hour days . In terms of a 40 hour work week, that’s 23 weeks every five years.

Now imagine the possibilities if you diverted that energy in a positive direction. Imagine what you could do with that time, and accomplish in that time, if you put it to productive use.

As a quick example, if you instead spent just 15-minutes a day reading and learning about a topic of interest, in one-year you could be an expert in that topic and help your business, or family.

Which do you think is a more powerful use of your time: Watching other people’s problems or investing in yourself and creating plans and solutions for you or your business.

The next time you say “I don’t have enough time” substitute the phrase with “I don’t choose to spend my time in that manner.” It’s closer to the truth. The real truth is you’re not investing your time in the most important people in the world – You and your family or your own business.

Take your hour a day and convert it into a positive action or learning for yourself, your job, your business and your family. At the end of the year, you will have captured more than 15 full 24-hour days building your future.

Reprinted with permission of Adam Dicker

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