20k visits but revenue so low can’t buy a Starbucks!

Since the start of the major decline in parking page revenue over the past 4 years or so there have been several examples of poor performance from some major players. However, the current performance of a relatively obscure provider with a big company behind them is almost impossible to believe the stats could be true!

For example, look at the stats in the screenshot below, keeping in mind the incredibly bad stats are coming from several high quality websites, with more than 70% direct navigation (typeins), from mostly US traffic. The traffic was from ads placed on several high value websites, including a few health and wellness sites with very valuable well targeted domains, plus a popular social media site which gets substantial typein traffic.

With substantial and nicely targeted quality traffic of almost 20,000 visitors over the past 6-days the ads on those websites did not even earn enough money to buy a single cup of Starbucks coffee. Isn’t that amazing! Needless to say, of course the ads have now all been removed.